Instagram web profiles didn’t surprise anyone. Since it first started gaining popularity, we have all wondered how long it would take before web profiles were debuted. In fact, when we all started seeing our new profiles in November, the response was more “About time” than anything else. Many of my colleagues were more disappointed that it took this long than they were excited to see the new product. Even two months later, it seems like one question still hangs over all of our head, “What does this mean for the future?”
Facebook and Instagram Are Getting Serious
The relationship between Instagram and Facebook has been one that has been the topic of many blog posts in the industry. Will Instagram be given preferential treatment among all of the picture apps? Will Instagram’s love be exclusive to Facebook? Will Facebook simply steal some of the usability functions that Instagram has that Facebook’s photo applications have always failed to duplicate? While many of these questions still can’t be fully answered, it is clear that Facebook is setting the stage for a more integrated relationship with Instagram. Does anyone else find it curious that the new Instagram profile lays out in the same dimensions as the Facebook profile? Personally, I wouldn’t be surprised if Facebook eventually gives you the option to have your Instagram header take the place of your cover photo in the near future. Other functions that I could see coming include the quick, “Set this Instagram picture as your Facebook profile picture” button and the beginnings of a Facebook-based gravatar.
While Instagram was taking their sweet time creating the desktop profile, the market started filling with third-party apps such as Statigram and (my personal favorite) Ink 361. These apps not only provided a place to view online Instagram profiles but a variety of other services such as keyword albums, statistics, map overlays and the ability to save jpegs. Much like the rest of us, third party suppliers were not surprised by the Instagram desktop profile. When I asked Carel van Apeldoorn, CEO of Ink 361, about the new profiles; he said, “No surprise at all and we have been preparing ourselves for this. We strongly belief that the market is big enough for ink361 to remain valuable for the instagram community and a significant group of users, like there are a variety of services that connect and support twitter.” He went on to remark that while there may be limitations in Instagram’s current profiles, “The fact that the features on the current web version are limited doesn’t mean anything to me, because the guys at Instagram are extremely talented and focused and excellent in execution. We haven’t seen any crappy stuff coming from them and belief that they will remain delivering quality. That said, this new developments gives us an understanding of the way they like to take the experience on the web, and this clarity is useful for us.”
There Will Be New Players
There is always one truth when it comes to the digital space. A new player will emerge. The most obvious choice for the next BIG thing is Path, a service that many have been jumping on with in the industry. Perhaps though, people will start to love the new filters that Twitter is putting out, although I find that scenario far less likely.